Tuesday, December 30, 2008

Pepsi "Refresh Everything" Times Square Billboards for New Years.

So...we decided to go for a lunchtime stroll up to a bumper-to-bumper Times Square filled with people and, across from MTV, found this remarkable collection of vinyl boards of all shapes and sizes for the new Pepsi "Refresh Everything" New Year's campaign. Take a look at these images shot this afternoon. Then imagine these posters translated to neon signs at night pulsating across a Pepsi takeover. Optimists unite! Pessimists desist!

And...just for a bit of the historical text, why not vote for a soda aligned with President Elect Barack Obama. And...I sense a Pepsi category exclusive on the inauguration. If you don't have it. I'd get it.

Click here to visit the site for Jugular Advertising
Click here to visit our group blog Cable Marketing

Monday, December 29, 2008

Pepsi "Refresh Everything" Website and Video for New Years.

Please click image to enlarge

Pepsi has just launched part two of the "Refresh Everything" campaign which snuck out there quietly via wild postings (a story we first broke here) a couple weeks ago. There's a brand spanking new website refresheverything.com.

There's also a spot designed to break on New Year's Eve that will accompany a massive Times Square program.

All this is carried out with relentless optimism for the future...aimed squarely at the Optimistic Millenials identified by the Pepsi Optimism Project. They're the generation that, whenever we do research with them, expresses an enormous longing for the optimism of the sixties.They envy the generation's protest, music, dress, sexual mores and so much more. They believe they missed a critical period in relatively recent history. See a earlier blog post from The New Advertising on the 60's & 70's generation vs Pepsi's New Millennials.

So it's no surprise that the look of both the site and the video is 60's pop-art-like. Just take a look at Roy Lichenstein 1962 painting "Art"

You'll also see provision for a link to reach Times Square images...something we'll see more of.

I'll be back with some more thoughts. Wanted to get this post out since it's newsworthy and an important new campaign from a major advertiser and their new agency TBWA Chiat/Day.

Update: here are many more details on the New Year's Eve program including the Times Square domination program. Electronic signs with the words from the spot, IM'ing camera phone examples of personal "optimism" for potential inclusion in MTV/Pepsi video (used first that I know in U2's Vertigo tour where audience shots were included on the video screens). From yesterday's AdAge.com or a similar story in Adrant.

Please leave me your contact info if you have any further information about the campaign.

Click here to reach Jugular Advertising.
Click here to view our new group blog Cable Marketing

Monday, December 22, 2008

Five Predictions for 2009 from Daisy Whitney on the New Media Minute.

Wondering what's on the horizon in the new year? Never fear, the five predictions for 2009 are here. From the New Media Minute, keep an eye on mobile phones, Netflix, international Web distribution, George from Grey’s and a newly formed army of cord-cutters.

Daisy Whitney is a noted new media expert who writes for TVWeek, and numerous other publications. She also produces podcasts and the New Media Minute (which will return here the first week of January '09).

You can follow Daisy on Twitter at Twitter.com/DaisyWhitney

Wednesday, December 17, 2008

Barack Obama Disappears from Twitter.

Daisy Whitney got me started on this one in a TVWeek Post:

Here's some more detail. Barack Obama bowed out of this Twitter campaign site the afernoon after he was elected. I don't know if he ever posted an alternative. Never a good idea to abandon an audience in the middle of the program.

Even if it's not presidentially permissible...extend communications and move to a new site/blog/etc. (And no dead links please). Yes, you're busy...but have your people take it down David Axelrod.

I hope back...I strongly believe he will be back in some progressive online form (beyond YouTube speeches) around the Inauguration. Watch! Let's see.

Final 2 Twitter posts at BarackObama.

We just made history. All of this happened because you gave your time, talent and passion. All of this happened because of you. Thanks

2:34 PM Nov 5th from web
Asking you to help Get Out the Vote in these last few critical hours of our campaign for change. Visit http://my.barackobama.com/f... 5:42 PM Nov 4th from web


Tuesday, December 16, 2008

Online Video Startups To Watch for 2009. Daisy Whitney's Picks.

What are the five online video startups you should keep your eye on in 2009? In this week’s edition of the New Media Minute, Daisy Whitney shares her five picks for companies to watch in the year ahead. They are video site MyDamnChannel.com, measurement service Quantcast, technology firm Kaltura for online videos, how-to service 5min.com and convergence software service Boxee.tv. For all the details, check out the New Media Minute immediately below.

You can follow Daisy Whitney on Twitter at Twitter.com/daisywhitney

Monday, December 15, 2008

New Pepsi Campaign Creative from TBWA Chiat Day: Outdoor Ads 12/15/08.

Click on image to enlarge.

"refresh everything".

30th on the corner of 8th.

Take a gander...tell me what you think.

Pepsi is aiming this at the Optimist psychographic (and was generated by the Pepsi Optimism Project). "Change" is an important part of their thinking. (And, where else did we hear the "change" word?

To read more check out "Pepsi Embraces 'Optimistic Millenials' in New TBWA Work in AdAge" (Linking is down, unfortunately. I'll put it up later. For now, Google it)

I want to see the whole campaign...not just NYC posters.

Work calls

Click here for Jugular Advertising
Click here to visit our group blog Cable Marketing

Saturday, December 13, 2008

Chris Brogan's Sponsored/Paid Blog Post for Kmart.

Chris Brogan recently completed a sponsored blog post for Kmart. Take a look at the post at Dad-O-Matic

I admire Chris Brogan and follow him actively on Twitter and his blog. He is generous and helpful to everyone…and religiously follows the Twitter ethic of “I won’t spam you but I’ll help you out.” He’s smart, honest, and spends tremendous time to help people.

But, I think he’s taken a misstep here. Hang in there. This isn't an attack on Chris, but a suggestion for everyone (Chris-style) of how to approach paid blog posts.

A respected brand is a precious thing, and Chris is a very respected (and valuable) brand in the social media universe. Is this withdrawal from the brand bank worth it? Well he’s commented that this is an "experiment" in monetizing social media. He has every right to trial ideas. But was the "experiment" with the right client in the right environment…I don”t think so. Usually celebrity spokespeople (and that’s what we have here) should, ideally, be expert in the field. Here that field is evaluating retail store offers. Is Chris really qualified? Or is being a parent enough?

My problem is in the Kmart piece he seems to have lost his voice. The smart, considered Chris Brogan is struggling to find a voice to match the assignment. Too much shilling–not enough of the very smart, helpful objectivity I’m used to. Ironically, he’s out of his domain.

Does Chris ever write/blog from Starbucks? I'd love to see a sponsored blog post about that. Less forced. A more natural relationship. Lots of chances for fun. And a view of what he likes to order...and what he doesn't. Realistic. Fun. Likely effective.

A better--more believable story. Better marketing, in my opinion.

Here's an ideal example of sponsorship working well (albeit at a high level). I’d look to U2’s Vertigo TV spot for Apple itunes. U2 adamantly refuses to do spots to protect their very carefully crafted brand. But iTunes was a perfect opportunity. Tie into a very cool custom product (and a pre-loaded U2 black iPod). And then just perform Vertigo beautifully shot and produced as an association with itunes. Great promo for both brands. You don't have to be U2 to follow the model.

Chris…you deserve much, much better. Try it again. Choose a better sponsor. I have some thoughts. Tweet me up @scottlackey.

I'm expecting controversy. Let me know what you think. I answer all comments unless they're links to "How to Become and Internet Millionaire in 7 Days". Thanks for stopping by. Happy Holidays.

Please visit our new group blog on television marketing, which includes posts by noted new media critic Daisy Whitney, Cable Marketing.

Thursday, December 11, 2008

The New, Improved Nude Jennifer Aniston: Her Marketing & Promotion War

R: Warning. Most Appropriate for people 18+


Jennifer Aniston is turning up the volume in her marketing war with Angelina Jolie and Brad Pitt in the January issue of GQ appearing on newstands December 23rd. She's reinventing herself Madonna-style. And, as a side benefit, of course, she's promoting Marley & Me.

And...she's definitely moving away from the Friends-era, America's favorite girl next store to the 40-something sexy, semi nude positioning. Sexy Jen. The Jennifer is how old and so hot marketing positioning? (39 now, 40 on February 11th.) With a lot of help from her Photoshop friends.

Jen (and yes...she looks great...not suble but great) has just launched a major imagery offensive on multiple fronts. There's the Jen goes patriotic semi-nude in GQ, Jen goes classy in Vogue, and Jen goes really gauze topless in her new illegal fan created 2009 Jennifer Aniston calendar (Ms. November 2009).

Funny thing about the illegal calendar shot is that it's from an '04 or '05 Vanity Fair Hollywood issue--and if she's going to take off her clothes...there's no physical consistency. Oh well. She does look good though. Depends on whether you like the thin Jen or the zaftig Jen or the Photoshopped Jen. But, even if illegal, the PR value was achieved, smoking the net this week.

The targets are many: 1.) Brad & Angelina 2.) John Mayer 3.) Holiday moviegoers for Marley & Me (looks like a return to Janiston the good girl) 4.) A denial of turning 40 February 11 2009.

Today, she's firmly established herself as The Queen of the Cougars. At least it's a clear brand positioning like "Change you Can Believe In."

What's next...a truly nude chain-smoking shot?

She's running out of shock-them runway. Or...is this her last hurrah?

Nude movie stars sell mags and promote movies. For massive proof start right here by taking a look at this compendium of salacious magazine covers at New York Daily News website. 62 pages of stars...it's a walk down the semi-nudie celeb mag cover hall of fame--from Janet Jackson to Demi Moore preggers. Watch out though...the link (and covers) are very addictive.

Visuals via GQ magazine and Vogue.

Please visit our new group blog on television marketing, which includes posts by noted new media critic Daisy Whitney, Cable Marketing.

Tuesday, December 9, 2008

Daisy Whitney's "New Media Minute": Personalized Online Video Tailored to Viewer's Tastes.

What if online video was more like Amazon or Netflix? Imagine video-centric sites like Hulu or NBC.com actively recommending videos just for you…The future of online programming could get a lot more personalized as video sites develop the brains to predict and serve up shows tailored for an individual viewer’s tastes, according to a Forrester analyst. For details on what this future might look like, check out this week’s edition of the New Media Minute. You’ll also hear from YouTube documentarian Chuck Potter about what it takes to be a Web star.

You can follow Daisy on Twitter (Twitter.com/DaisyWhitney).

Welcome to The New Advertising, Daisy...great to have you here.

Monday, December 8, 2008

The New Interactive, Personalized Christmas Card from Wieden + Kennedy London for 2008.

Wieden+Kennedy London has just released a brand, spanking new interactive, personalizable Christmas/Holiday card. It's called The Christmas Card Factory, and it's just fabulous.

Take a look for yourself at the Christmas Card Making Machine

Thanks to my blogger friend Sermad who is a WK London Planner for sending it along with an invitation:
"We've just made the 2008 card - Come down to london to try it." Ha...I wish.

Please visit our new group blog on television marketing, which includes posts by noted new media critic Daisy Whitney, Cable Marketing.

Thursday, November 27, 2008

American Express/Amex TV Spot with Dave Matthews, Gwyneth Paltrow, Brian Grazer and Tina Turner

Just saw the first spot in a new celebrity campaign called "Membership Moments" from American Express/Amex featuring Dave Matthews, Gwyneth Paltrow and Brian Grazer (producer) and Tina Turner. The omnibus spot was long and it faced the tough task of breaking through a Thanksgiving crowd. Without hearing the copy...it signaled the familiar membership/prestige theme. More later.

Happy Thanksgiving!

OK..it's Black Friday and I'm still stuffed. I just looked at this spot another dozen times in the last 24 hours.

Here's my problem: The spot has the patina of sophisticated advertising: great timbre to the voices, an engaging track, terrific production to piece together all the discrete footage, previously shot. All that lulls you into a soporific state where you don't really consider what's really being said. But when you look and listen carefully, it's problematic. Somehow, huge emotional events in these stars live are linked directly to the date they became members. Dave is empowered in '94. Gwyneth becomes independent in '94. Brian becomes confident because Amex somehow "validates" and "respects" him (fortunately no one else would agree to say that). And Tina gains her freedom in '77 (which she actually did in that period from Ike).

I'm not buying it one bit. By and large seems like a sell-out to me. And, if advertising ain't believable, it's pretty much worthless.

Click here to visit Jugular Advertising.
Please visit our new group blog on television marketing, which includes posts by noted new media critic Daisy Whitney, Cable Marketing.

Wednesday, November 26, 2008

Macy's 2008 Thanksgiving Day Parade Behind the Scenes Preparations in New York

1 PM Wed, 11/26 Macy's Herald Square is in serious behind the scenes preparation mode two blocks from our office and the entire area from 34th St to 35th on Broadway is abuzz with floodlights, spots and monitors for the performers and even fake autumnal trees with gorgeous golden and red leaves. Tremendous sense of energy. The six incredible holiday/Christmas windows only add to the general sense of merriment.

Again...why write about a parade on "The New Advertising"? Because it started in 1924 and has contributed enormously to Macy's brand reputation. What's the foremost reason Macy's gets so much out of town traffic? This is the original grandaddy of sponsorships...driven even further by the advent of television which took it nationwide. Now the internet makes it even more viral.

Getting the announcer booth ready. See: backlights behind anchors who will face forward. Teleprompter. Fake trees.

Wider camera set up shot. Color bar test!

Soon these will be up!

Meanwhile....here's what's coming this afternoon on the Upper West Side. Inflation that's fun...not financial.

Please visit our new group blog on television marketing, which includes posts by noted new media critic Daisy Whitney, Cable Marketing.

Sunday, November 23, 2008

Macy's Herald Square Christmas/Holiday Windows for 2008 in New York City/NYC

I'm officially excited. Macy's 2008 Christmas/Holiday windows in Herald Square, New York City were unveiled at 6:30 PM Sunday 11/23. The windows facing Broadway between 34th and 35th St premiered. So...why the big fuss on a site labeled "The New Advertising." First, and most important, this year (I hope, I hope they work well) the windows will be interactive. And second, windows are one of the oldest forms of outdoor advertising. If you build the windows, they will come to the store...and hopefully buy. That's particularly important this year.

Here's a good overview (and most important the best existing film images and sound so far) of the Broadway windows.

Here's a great view of all the Macy's windows on Broadway, (through 2:03) and the annual "Miracle on Thirty-Fourth Street widows on, of course, 34th Street (remainder of video).

What are the two big things to know now that I've taken a close look for a couple days? The theme is "Believe", and it's played out consistently and elegantly. There are several touch pads (as referenced in the AdAge video above). A touch pad outside window 4 that moves "ingredients in a big arcade game" inside the display (24/7 for 6 weeks) is the grandest.

Here's a daytime look at the interactive devices. The scoop and crane weren't working quite right this AM...look carefully in the first shot and you'll see the guy in the window.

Here's a video of the same interactive window: (#4...just to right of front door on Broadway)

Here's a bit of copy that's hard to read due to a reflection that sets the theme of the display in window #1. Click on the visual to blow it up (like all of them).

Here's a piece of the VERY modern high-tech looking devices hidden throughout the windows.

More still nightshots are coming. After all I do have a day job, damn it.

When to go? Before 10 AM if you don't like crowds. Just before daybreak on a warmer winter day would be just spectacular.

Click here to visit our agency website, Jugular.

Please visit our new group blog on television marketing, which includes posts by noted new media critic Daisy Whitney, Cable Marketing.

Friday, November 21, 2008

The Salvation Army Slogan: "Doing the Most Good"

The Salvation Army has adopted a new competitive slogan "Doing the Most Good". I walked out of Penn Station in New York City this morning and saw this stand for the collections bucket. Yup...it's holiday time and the Salvation Army of bell ringers are out. Times, supposedly, of good will toward man.

So what's with the competitive slogan with the open comparative? More than who? The Red Cross? The American Heart Association? Wrong approach...charitable not-for-profits should embrace their competitors...not imply that you're better. Time to fix a bad slogan for a great organization. And, by the way, the whole graphic presentation..logo, layout--all of it. Make it new.

Important Update:

I've just taken a terrific comment from a Salvation Army cadet and included it in the blog post. Take a look at the history of the line. And what a nice way to disagree. I still don't love the line. But...now I see the intention.

From Anonymous:


I am one of the Cadets who stood at the Penn Station red kettle Monday through Saturday this past Christmas season. I wish you would have stopped and talked to us. I would have gladly told you about the Army, about the "Doing the Most Good" campaign and about my personal feelings about it.

While it can be viewed in a negative way, which is unfortunate, the original intention is the opposite. The "doing the most good" is a promise to the public who support us so largely and is also a challenge for us as an organization to do better, even in our PR and branding strategy.

A proclamation such as "doing the most good" carries a heavy responsibility. It's a responsibility that we, as the Army, do not take lightly at all.

Thank you for taking the time to think about our branding campaign.

Sunday, November 16, 2008

Motrin Attacks Moms and Child Carriers: Twitter Users Fight Back.

Why, oh why, would you take on Moms and their babies in an online spot about child carriers? All to sell Motrin. No, not good...not good at all.

As of last night, Motrin was the #1 searched story on Twitter, bumping SNL for the first time since the election. Moms and more (including me) expressed outrage. Viral attacks are spreading.

Poor production values with cheap and uninspired graphics that mimic a training video--only add insult to injury.

At 11 PM EST Sunday, Nov, 16 the Motrin site is down. Due to volume of traffic? Strangely-enough the spot looks more like the quick, inexpensively assembled crisis management spots for Tylenol years ago. Now, we have a advertising-inspired crisis. Ironically, Motrin needs crisis management. Pronto.

Saturday, November 15, 2008

Word Train for 2008 Presidential Election from New York Times Website.

Forget slick anchors manipulating touch screens. This was the most addictive coverage I saw during the election. It's called a Word Train and it appeared on the New York Times Website. You were asked to enter one word to describe your state of mind about the election at that specific time. The 5 PM Tues., Nov. 4th screen above consolidated all emotions, irregardless of party...with the biggest words being the most frequently submitted.

Even more fascinating... look at the results split by party (as self-identified by the user). Now I remind you this is at 5 PM before any results were in. Look at the common anxiety in both camps, but the underlying optimism for Obama and the underlying negativity for McCain. Foretold the election...didn't it?

Here's the final 1 AM New York Times results, still in motion. What one word describes your current state of mind?

I'm studying interactivity right now and am very interested in watching this technology migrate to television screens where you can just text in your feelings with a mobile phone. We'll be there sooner than you think.

Have any of you seen this elsewhere? Please let me know.

Tuesday, October 28, 2008

YouTube Home Page Ads Are Huge.

YouTube has a new ad format which has been floating around for the last few months. I haven't really stumbled across it because I usually direct access videos. Take a look at these screen captures from an Apple iPod touch ad running tonight:

Sure...Google has to monetize their $1.6 billion dollar plus investment and pay for all the servers storing that video....but for my taste the format should be a bit more restrained. Less a horizontal 728 x 90 style banner size and more a rectangular 300 x 250 style size or something close.

This unit is too big. The hands in the Apple ad are life-sized and, in my experience shooting hands, they never look better bigger. What do you guys out there think. Weigh in.

Click here to see my new group blog Cable Marketing

Sunday, October 26, 2008

Photoshop Contest: "Girl with A Pearl Earring" by Vermeer

I love Photoshop Contests. This is a terrific modification of Vermeer's classic "Girl with a Pearl Earring" for a UK jeweler. Great source material, of course. Vermeer, the painting, and the girl were popularized by Tracy Chevalier 's book with the same title as the painting. If you haven't read the book yet...do! It's a spare and sensitive fictional look at the servant girl in the painting and her role in Vermeer's household. The small 17th century city of Delft is portrayed with masterful precision. Chevalier invents a beautiful back story. You'll enjoy it. I didn't see the movie with Scarlett Johansson. Any of you?

Click here to see my new group blog Cable Marketing.

Sunday, October 12, 2008

Marshall McLuhan, Interactivity & Video

I just read the "Medium is the Massage" (yes that’s right, massage) by Marshall Mcluhan (see the terrific video above cut to the most provocative selections from the audiobook). The book itself is short and it’s filled with 1967 “pop” visuals. After six readings on my train rides to and from New York I’m ready to tackle a big issue that's raised.

Originally I was going to post this piece on my new group blog Cable Marketing. Given the breadth of the issue raised I decided to post here to reach a broader audience. So...here’s Marshall.

The impresario of media criticism in the 1960s, McLuhan coined memorable phrases still used today from “the medium is the message” to the fact that new media was creating “the global village.” McLuhan’s analysis of "electric media" is prescient and has been credited with foreseeing the emergence of the internet.

That’s old news. Instead, I’d like to take a look at McLuhan’s pronouncements related to the fundamental oft-promised and never delivered benefit of true INTERACTIVITY and see whether the media currently found on the internet is delivering an interactive experience. My theory is that, despite all the advances in TV, cable TV, and particularly internet video, all these media types are surprising behind the interactive curve…especially when measured by McLuhan's standards for involvement.

Let’s look at a core McCluhan pronouncement from the book.

“All media are extensions of some human faculty—psychic or physical.”

McLuhan follows with a series of phrases to illustrate: “the wheel is an extension of the foot”; “the book is an extension of the eye”; “clothing, an extension of the skin”; “electric circuitry, an extension of the central nervous system.”

Now…think of a Mac or PC as a media delivery device for the internet. What are the extensions which I think McLuhan would identify? The screen is an extension of the eyes. Audio speakers are extensions of the ears. The keyboard is an extension of touch. The Intel processors are extensions of the central nervous system. What other media delivery device touches all these human faculties? None. That’s what makes the PC such a dominant and powerful new media tool.

Obvious you say. Yup sure is…but have you thought about it that way? Ironically what’s key to the whole line of thought is the importance of the keyboard. The keyboard, the oldest of the PC extensions, is the most powerful by far. It’s your means of self-expression…your ability to ask questions, make choices, determine directions, provide instructions. The keyboard is the only truly interactive element on the PC.

Now let’s look at the burgeoning world of video on the internet. Yes…the internet has driven an enormous amount of additional content. Go to the "Heroes" sub-site on nbc.com and you’ll find writer’s interviews, a bulletin board for fan comments, online contest, but no truly breakthrough interactivity. The PC and the internet at this moment are preoccupied with delivering television shows, old and new on networks sites and sites like Hulu.

McLuhan’s right on in this comment:

“The past went that-a-way. When faced with a totally new situation, we tend to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear-view mirror. We march backwards into the future. Suburbia lives imaginatively in Bonanza-land”

Sure video whether on or off the internet is slightly more interactive…but nothing that really delivers INTERACTIVE. No…I’m not thinking of ordering movies online, or voting online or eliminating commercials. Instead, I’m thinking of video that truly moves into the 21st century and disrupts the linear narratives that define all the media which we’ve lived with so long. It's time for video that substitutes a fluid narrative, altered during the broadcast, by the viewer’s preferences.

To bring it all back home, all you need for that is a keyboard…yes…a keyboard

Amazingly, an organization is developing true INTERACTIVE video out there right now. As usual, they're further from the communications centers of the world than you can imagine. More on who and how later.

Please visit our new group blog on television marketing, which includes exclusive posts by noted new media critic Daisy Whitney, Cable Marketing.

Friday, August 22, 2008

The Best Pharmaceutical Ads Ever: AmbienCR silenceyourrooster.com. But A Huge Viral Opportunity is Missed

Oh my...I just saw a HUGE home run...someone has finally done something just great in the wonderful world of terrible pharma advertising. I'm jealous...I wish we at Jugular had done it. The premise is simple...annoying sounds wake people up...they go in search of the sound and find a rooster that, ironically, creates the wake up sound by calling, using a hair dryer, playing basketball, etc. etc. Essentially diverted roosters misled by modern devices before dawn (great theme...almost Hitchcockian) As you see the ads are signed off silenceyourrooster.com with the sanofi aventis logo appearing on them. Brilliant. The spots are on the website and YouTube. BUT YouTube is DISABLED so you can't insert them in blogs like this one. HUGE MISTAKE. This is going to be big and could be so much bigger if you just let it be viral to the extreme. (Or is there an FDA problem with doing this?). Please clients set this free. You'll be glad you did. Otherwise, as you see, I'm relegated to screen captures...which don't cut it.

Click here to take a look at my new group blog Cable Marketing.

Thursday, August 14, 2008

Heineken Street Marketing and Product Sampling in New York City: Free Beer.

OK Heineken Light I'm impressed... at about 2 PM got an call from an excited advertising friend out for a lunch hour walk in front of Grand Central. "Heineken Light is handing out beer on the street." We both agreed that it was pretty incredible to set up a bar on a heavily trafficked sidewalk in New York at midday. Impressive ability to obtain permits. And a big idea...combining street marketing and product sampling of beer. Surprised there isn't more activity...let's hope it's still up there after work. I'd like to see a better themeline than "Share the good" and a more provocative street bar...but kudos for a good idea. Now...will we be able to drink free beers throughout NYC? Just got a final communications from my street correspondent in response to my question about the size of the sample cups. "They only had small cups...I had two." (Thanks to him for the instant Blackberry pictures, by the way).

Click here to take a look a my new group blog Cable Marketing.

Tuesday, August 12, 2008

Billboard Roadblocks: Like Internet Roadblocks, Stand Out from the Static.

Here are a few more examples of billboard roadblocks. I know, I know...I'm obsessed...I've gotten carried away. But...I can't believe how many examples you can find all over New York City in mid August. Billboard roadblocks are based on the exact same principle as internet roadblocks (see previous two posts)...the need to dominate a crowded, noisy space filled with too much static and too many messages. These work for me. If you want to ride the boards (ad lingo from the Mad Men age): Chile @ 43rd and 7th across from the Hard Rock Cafe in Times Square, The Cleaner on the Adidas Store @ Crosby & E. Houston, Jaguar @ Watts and Thompson St.

Click here to take a look at my new group blog Cable Marketing.