Click on image to enlarge.
30th on the corner of 8th.
Take a gander...tell me what you think.
Pepsi is aiming this at the Optimist psychographic (and was generated by the Pepsi Optimism Project). "Change" is an important part of their thinking. (And, where else did we hear the "change" word?
To read more check out "Pepsi Embraces 'Optimistic Millenials' in New TBWA Work in AdAge" (Linking is down, unfortunately. I'll put it up later. For now, Google it)
I want to see the whole campaign...not just NYC posters.
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