Pepsi "Refresh Everything" Times Square Billboards for New Years.

So...we decided to go for a lunchtime stroll up to a bumper-to-bumper Times Square filled with people and, across from MTV, found this remarkable collection of vinyl boards of all shapes and sizes for the new Pepsi "Refresh Everything" New Year's campaign. Take a look at these images shot this afternoon. Then imagine these posters translated to neon signs at night pulsating across a Pepsi takeover. Optimists unite! Pessimists desist!





And...just for a bit of the historical text, why not vote for a soda aligned with President Elect Barack Obama. And...I sense a Pepsi category exclusive on the inauguration. If you don't have it. I'd get it.




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