Billboard Roadblocks: Like Internet Roadblocks, Stand Out from the Static.

Here are a few more examples of billboard roadblocks. I know, I know...I'm obsessed...I've gotten carried away. But...I can't believe how many examples you can find all over New York City in mid August. Billboard roadblocks are based on the exact same principle as internet roadblocks (see previous two posts)...the need to dominate a crowded, noisy space filled with too much static and too many messages. These work for me. If you want to ride the boards (ad lingo from the Mad Men age): Chile @ 43rd and 7th across from the Hard Rock Cafe in Times Square, The Cleaner on the Adidas Store @ Crosby & E. Houston, Jaguar @ Watts and Thompson St.

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Billboard Roadblocks: More Internet Roadblock Inspired Outdoor Boards

I'm coining a new name called Billboard Roadblocks for traditional multiple panel outdoor ads. Billboard Roadblocks. Please start using it as often as possible, and we'll start a trend. Jugular has just finished one of our extensive reviews of billboard ad space in New York and have discovered, as mentioned in the previous post, this new phenomenon of using multiple billboards in the same style as internet billboards. The first image, taken from a video game Red Alert 3, is another example of how to take over an internet page with adjoining units. The following two images show just how this same method is being applied to traditional outdoor billboards: the fabulous Wamu Theater guitar (the best example of a Billboard Roadblock, we think) and the impossible to miss MVP billboards from the Soap Opera Network. And yes...you guessed right...direct from Times Square. Stop by now to see them. (Thanks for the photos to Katie the intern).

Click here to take a look at my new group blog Cable Marketing.