Here are a few more examples of billboard roadblocks. I know, I know...I'm obsessed...I've gotten carried away. But...I can't believe how many examples you can find all over New York City in mid August. Billboard roadblocks are based on the exact same principle as internet roadblocks (see previous two posts)...the need to dominate a crowded, noisy space filled with too much static and too many messages. These work for me. If you want to ride the boards (ad lingo from the Mad Men age): Chile @ 43rd and 7th across from the Hard Rock Cafe in Times Square, The Cleaner on the Adidas Store @ Crosby & E. Houston, Jaguar @ Watts and Thompson St.
Click here to take a look at my new group blog Cable Marketing.