Motrin Attacks Moms and Child Carriers: Twitter Users Fight Back.

Why, oh why, would you take on Moms and their babies in an online spot about child carriers? All to sell Motrin. No, not good...not good at all.



As of last night, Motrin was the #1 searched story on Twitter, bumping SNL for the first time since the election. Moms and more (including me) expressed outrage. Viral attacks are spreading.

Poor production values with cheap and uninspired graphics that mimic a training video--only add insult to injury.

At 11 PM EST Sunday, Nov, 16 the Motrin site is down. Due to volume of traffic? Strangely-enough the spot looks more like the quick, inexpensively assembled crisis management spots for Tylenol years ago. Now, we have a advertising-inspired crisis. Ironically, Motrin needs crisis management. Pronto.