Tuesday, December 4, 2007

Martin Scorsese Freixenet Ad: A Great Example of The New Advertising



The "Key to Reserva", Fabulous stuff. Long...but this Spanish cinema ad is where advertising should and WILL (well maybe not shot by Scorsese) be going. An ad for Freixenet Carta Nevada Reserva sparkling wine...plus an homage to Hitchcock. If you're into advertising, Scorsese or Hitchcock it's well worth the 9 plus minutes. The creative director Alex Martinez of JWT Barcelona has it right "...it's not enough now to buy the audience time--we have to create advertising that the audience chooses to spend time with." That's the cardinal rule of the new advertising no matter what the delivery system. In two weeks...I predict huge YouTube viewership numbers

2 comments:

PABLO said...

NOT A BIG IDEA AT ALL, I MEAN, IF I WANTED TO SEE A HITCHCOCK MOVIE I'D RATHER RENT IT AT MY LOCAL BLOCKBUSTER, BY THE WAY, WHO SAYS THAT THE AUDIENCE WANTS TO SPEND THEIR TIME WATCHING ADVERTISING? :)

Scott Lackey said...

Hi Pablo. I love controversy and thanks for your comment. But if I'm going to sit in a dark theater prior to the show and have to look at "shite" trailers as they'd say in Ireland....I'd much rather watch a Scorsese take off. It's a witty (almost too self satisfied) joke. A fun take off. In no way does it substitute for Hitchcock.