Tuesday, December 4, 2007

Smart Strategies Drive Law & Order "Criminal Intent" (and Law & Order) to Return to NBC on Wed. 1/9/08

Here's the result of Dick Wolf's perseverance and the value of great writing, direction and acting. And a very smart and unconventional programming strategy to move "Criminal Intent" to cable this fall (where it's done great for cable with 2-3 million viewers/episode). A local syndication juggernaut (great ratings) has also helped build momentum. Big news. I'm a huge Law & Order fan (especially "Criminal Intent"). Very positive news for the franchise and its fans (and boy have you tuned into my last posting on the program, thanks...please leave comments). This news gives both programs a chance to survive and fight again (more Vincent D'Onofrio, I hope). A lot more promotional spots on NBC for the shows. Of course, "Criminal Intent" will be reruns from the fall USA Network season. But new Law & Order shows.

From James Hibbert at TV Week:

"The 18th season of "Law & Order" will return with a two-hour premiere Wednesday, Jan. 2 at 9 p.m. Then, on Jan. 9, "Law & Order: Criminal Intent" will have its broadcast premiere (originals air on USA Network) at 9 p.m., with the flagship program shifting to its former well-worn time period at 10 p.m. The schedule gives NBC a two-hour block of "L&O" franchise episodes during the week, echoing "Criminal Intent" leading into "SVU" last season."

1 comment:

Regina Caschetto said...

Love Criminal Intent and both the team of Vincent D'Onofrio and Kathryn Erbe-the USA network is now my favorite network for treating CI as the winner that it is-exceptional writing and acting and now some exceptional promo activity as well-
Thank you to Dick Wolf and the USA network for highlighting the best show on any network-