This is another example of just how the world of network domination is crumbling. Soon...shows will move directly to the internet and skip cable. I love Law & Order Criminal Intent so I'm overjoyed that Dick Wolf and NBC moved the show to USA Network with all new episodes every Thursday night at 10 PM (at least as long as the new shows last before the writer's strike takes its toll). Ironically, in an amazing reversal, reruns may appear on NBC at some point down the road. More impressive, because the show runs on cable now, NBC Universal decided to sell the show into local station by station syndication for old episodes. The result has been a ratings bonanza, recently attracting 2 million viewers/week in syndication...with enormous strength in the women 18-52 audience (thanks to Vincent D'Onofrio, love the way he cocks his head and looks distant, and Chris Noth).
Saturday, December 1, 2007
Law & Order Criminal Intent Programming Strategy of New USA Shows and Local Syndication Going Gangbusters.
Posted by Scott Lackey at 10:53 PM