Friday, January 23, 2009

Is Online Video A Threat to Traditional TV Viewing?

Our new media contributor Daisy Whitney writes:

The New Media Minute is back in 2009 and I’m asking the question of whether online video viewing helps or hurts old-fashioned TV. Recent research from Starz and One Touch Intelligence suggests the Web is less of a threat than previously thought. But the New Media Minute asks if that’s a smart assumption to make. This edition also covers a new effort by NBC to hire local video bloggers to produce online reports for its owned-stations, a move that could help attract a younger demographic.

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