Showing posts with label online video threat to traditional tv. Show all posts
Showing posts with label online video threat to traditional tv. Show all posts

Friday, January 23, 2009

Is Online Video A Threat to Traditional TV Viewing?

Our new media contributor Daisy Whitney writes:

The New Media Minute is back in 2009 and I’m asking the question of whether online video viewing helps or hurts old-fashioned TV. Recent research from Starz and One Touch Intelligence suggests the Web is less of a threat than previously thought. But the New Media Minute asks if that’s a smart assumption to make. This edition also covers a new effort by NBC to hire local video bloggers to produce online reports for its owned-stations, a move that could help attract a younger demographic.