Information Overload: Feeling Overwhelmed and Unable to Stay Current.

This is just a terrific video related to information overload and its causes--a topic I plan to write further about in 2009 (Happy New Year by the way). Increasingly, I've been felt the absolute difficulty of keeping up with the mountains of new content (or slightly revised and re-calculated information) flooding my computer screen and the airwaves. Even in the world at large, more and more physical space is subject to "takeovers" (an advertising word for dominating a media space...i.e. Pepsi's Times Square takeover on New Year's Eve).

The psychology of information overload is a topic I'm looking into. I'm feeling snowed...I'm know others are too.

Because every piece of communication we generate, from emails to tweets to posts is affected. From my perspective here at Jugular the emerging question I see is how we can best put together effective communications for clients in this environment.

I'll be back with more as the year proceeds.

In the meantime, what do you think?

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