This is the start of something huge. Google takes a giant step toward offering television advertising. So...straight from Google's release:
Posted by Christine Lee, Google Product Marketing Manager, Google AdSense Site 10/9/09
Nowadays, website publishers realize that getting people to visit your website is only half of the equation. Growing your audience is important, but keeping your audience engaged and staying on your site longer is just as important, if not more so. This is why we're excited to let you know about video units on Google AdSense. Video units enable AdSense publishers to display videos from several YouTube content partners. The video units are ad-supported, and the ads are relevant to both the video and the site content, as well as unobtrusive. AdSense publishers and YouTube content partners will receive a share of the ad revenue, so video units enable both groups to earn incremental revenue.
We're excited about video units because we see this as the first step in content distribution on AdSense and a great opportunity to foster the content ecosystem on the web. AdSense publishers can now enhance their sites with interesting videos, YouTube content partners benefit from a new distribution channel, advertisers have a new vehicle to distribute their messages to their target audiences, and people can tune in to interesting videos on sites they normally visit.
From The AdSense Blog
AdSense isn't just for ads anymore; it's also a place to get video content for your site -- and earn extra revenue at the same time.
We're excited about the launch of video units -- a new way to enrich your site with quality, relevant video content in an embedded, customizable player. Simply embed a snippet of code and have relevant YouTube partner content streamed to your site. You can choose categories of video to target to your site, select content from individual YouTube partners, or have video automatically targeted to your site content. Companion and text overlay ads are relevant and non-intrusive. To further blend the YouTube player into your site, you can also customize the color scheme and layout as well as choose from three different player sizes.
If you're looking to build "stickiness" with your visitors, show quality YouTube partner video on your site, and earn extra revenue along the way, and want to know more, then review our common questions about video units. You can also check out the video below to see how it works.
OK...as the The New Advertising weblog author, I'm off to sign up and let's see how it works on this site...hang on.