I was out to breakfast yesterday with a friend who is President of a New York City ad agency and we were trading stories. This time the topic was the ephemeral nature of fashion advertising and how a-rational it can be. He told me a story about a meeting with a fashion client to determine their new strategy moving forward. The client had a breakthrough moment and said "BLUE IS OUR NEW STRATEGY." Remember that's an ad not a merchandise strategy. So...to all you out there. Is blue a strategy??
Saturday, March 1, 2008
Color as a Fashion Advertising Strategy?
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2 comments:
In fashion the consumer is swayed by what they see, if all they see is blue...blue is what they will buy, which then makes blue a strategy! H
Blue is the color of trust. So it depends on what the advertisement wants to communicate about. But using blue for fashion advertising is something new.
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