Color as a Fashion Advertising Strategy?

I was out to breakfast yesterday with a friend who is President of a New York City ad agency and we were trading stories. This time the topic was the ephemeral nature of fashion advertising and how a-rational it can be. He told me a story about a meeting with a fashion client to determine their new strategy moving forward. The client had a breakthrough moment and said "BLUE IS OUR NEW STRATEGY." Remember that's an ad not a merchandise strategy. So...to all you out there. Is blue a strategy??