Saturday, May 30, 2009

New Chanel No 5 Audrey Tautou TV Ad/Spot/Commercial: Reclaiming the Brand's French Heritage

This is just unbelievable. I think better acting and intrigue than the Nicole Kidman/Baz Luhrmann phantasmagoria (great...but time to move on). And...after all the railway drama--Billie Holiday enters, halfway through, singing "I'm a Fool to Want You" begins. Yup, fabulous stuff. Tautou, who stars here, was terrific in Amelie, whose director Jean Pierre Jeaunet also directed this spot.

I love the forlorn-ness of Tautou, which is not typical of Chanel. More youthful and key to attract a younger audence. Most important, the ultimate Frenchness of the brand is reclaimed...which has been so central to its success.

This is the long version. A 60 second version also exists. Thanks to Denis Florent and his great blog for bringing it to my attention.

1 comment:

MamaHanna said...

Totally awesome ad! Congrats to Channel and the creators and thanks for putting it on your blog!