This is smart. Very smart. Take a look at the installation that popped up a few weeks ago in the middle of one of the new enlarged, Bloomberg-inspired traffic islands at Broadway and 23rd St. In fact it's so "noisy" it borders on the invasive. But you can't miss it--no way. Perfect too for the Prius brand energy efficiency positioning...isn't it?
Why is it so good? It helps you and, best of all, it's not literal. Now cars in a special mall display here.
Images by Scott Lackey. Permission required for reuse.
Friday, August 21, 2009
Toyota Prius Marketing. Free Solar Powered Wi-Fi at Broadway & 23rd Street in New York City.
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