Saturday, March 29, 2008

Black Google screen for Earth Hour on home page

This is great communication. Shocking. Informational. Google has done such a smart job of setting up a theme and variations
by the consistent use of the spare, stark white home page...and then playing variations on it...usually through the logos for holidays.

The Google landing page could work better as it's a bit too Googlecentric for my taste.

But the Earth Hour page is terrific. Love the ability to email friends to alert them, the clock and the ability to watch major monuments/sites go dark in Sydney last year.

REM Supernatural Superserious Lyrics & Video from Accelerate

OH MY...judging from the Supernatural Superserious video I just watched, they've done what they've had to. Energize, modernize, and damn...just plain out rock, rock, rock. Back from the dead. I loved this band. And now I can do it again. Good for them. Congrats. Remember and give enormous credit to producer Jacknife (Garrett) Lee. He's masterful (see Snow Patrol and selected U2). I hope he gets the credit he deserves. Tell your friends to buy Accelerate on March 31st. Play it again Sam with the lyrics below. They're very good.

Everybody here
Comes from somewhere
But they would just as soon forget
and disguise
At the summer camp where you volunteered
No one saw your face, no one saw your fear
If that apparition had just appeared
Took you up and away from this place and sheer humiliation
Of your teenage station
Nobody cares no one remembers and nobody cares

Yeah you cried and you cried
He’s alive he’s alive/a lie
Ah, you cried and you cried and you cried and you cried

If you call out safe then I’ll stop right away
If the premise buckles and the ropes starts to shake
For the details mark
With the stories the same
You don’t have to explain
You don’t have to explain
Of your teenage station

Yeah you cried and you cried
He’s alive he’s alive
Ah, you cried and you cried and you cried
And you realized your fantasies are
Dressed up in travesties
Enjoy yourself with no regrets

Everybody here comes from somewhere
If they would just as soon forget,
And disguise

Yeah you cried and you cried
He’s alive he’s alive/a lie
Yeah, you cried and you cried and you cried and you cried
(Oh you cried and you cried)
(Oh you cried and you cried)

Now there’s nothing dark and there’s nothing weird
Don’t be afraid I’ll hold you clear/near
From the séance where you first betrayed
An open heart on a darkened stage's celebration
Of your teenage station

Zen experience sweet delirious
Supernatural superserious
Inexperience sweet delirious
Supernatural superserious

Saturday, March 1, 2008

Color as a Fashion Advertising Strategy?

I was out to breakfast yesterday with a friend who is President of a New York City ad agency and we were trading stories. This time the topic was the ephemeral nature of fashion advertising and how a-rational it can be. He told me a story about a meeting with a fashion client to determine their new strategy moving forward. The client had a breakthrough moment and said "BLUE IS OUR NEW STRATEGY." Remember that's an ad not a merchandise strategy. all you out there. Is blue a strategy??

Photoshop Contest: Gandhi Product Placement for YSL (Yves Saint Laurent)

Here's another Photoshop Contest entry I love. It's subtle...and the original image is great to begin with. Yet another reason Gandhi was ahead of his time.

Photoshop Contest: A Crest Toothpaste Product Placement

Yes...I've been very busy (we've won three new accounts in three weeks). But I do have a ton of posts in my head to do. It's been awhile since the last Photoshop Contest entry. This one for Crest is an idea that the toothpaste brand managers should pick up and run with.'s another way for parents to help fund the orthadonture bills.