Here's another escalation in the "free" marketing war started by Radiohead last fall with their pay what you want for In Rainbows.
Coldplay has announced that they'll be playing two free shows this June to coincide with the release of their new album Viva la Vida or Death and All His Friends. Sounds like a Gabriel Garcia Marquez novel to me. One show at Madison Square Garden in New York City. Another at Brixton Academy in London. I like this idea...this ain't no car park or record store or Apple store These look to be full fledged concerts in real arenas. More details to come tomorrow...and I'll be back with them. We'll see what it takes to win. In the meantime go to coldplay.com and download the free single, Violet Hill...available for a week starting at 12:15 PM UK time today. So what do you think? A good promotional idea? Do you hate Coldplay and can't comment? Or love them?