Sunday, September 30, 2007

Hipster Olympics

A terrific Monty-Python style sendup of the hipster lifestyle. This video imagines a Hipster Olympic competition. Hipsters are becoming one of those "of course, let's target them and learn everything we can about them" in the wonderful world of advertising. Every three years or so the business latches on to a generation (X, Y, etc) or a lifestyle (hippies, yuppies, DINKS, etc.) The au courant favorite right now is hipsters. The products, according to the producers have been used for comic effect only. The video is too long but there are some hilarious moments: especially the MySpace picture competition.

You'll probably know more about hipsters from looking at this video than a bunch of boring research.

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