Sunday, February 3, 2008

The Best 2008 Super Bowl TV Spot: Coke Balloons at Thanksgiving Day Parade (Title: "It's Mine")

Hands down, this was the winner for the best spot. Driven by great imagination and enormous heart, this spot just takes your breath away. It's beautifully shot and majestic...summoning up many of the world's most favorite cartoon characters, Underdog, Stewie and Charlie Brown, to pursue the Coke balloon in a Thanksgiving parade gone far astray. The combination of live action and animation is seamless and adds enormous depth to the spot. I loved the juxtaposition of the interior shots with the gorgeous Manhattan sidestreet and Central Park shots.'s perfect for the historic Coke brand positioning and's smack dab in the middle of the great Coke ad tradition of "Teach the World to Sing", "Mean Joe Greene" and "Polar Bears". Hats off to more majestic advertising from Weiden & Kennedy who continues to amaze.

Ironically, it also sets up an interesting, very direct comparison to the "Magnetic Attraction" spot created by Pepsi featuring Justin Timberlake...which is small and insignificant in comparison.

And what a perfect piece of luck that the spot is located in New York, the home of the amazing new World Champion New York Giants.

See the commentary on all the runners up above.

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