Friday, November 9, 2007

Google Now at the Gas Station Pump: Why?

On Wednesday Google, continuing their General Sherman-like march to the sea, announced a partnership with a US gasoline pump manufacturer. That's right...a gasoline pump manufacturer. Believe it. Starting in December Google Maps will be available at 3,500 local gas stations (if they're cool enough) via an internet-connected small screen. You'll be able to scroll through several categories like hotels, restaurants, hospitals and landmarks. Select a destination and print out the directions. No AdWords here. But, in this application, coupons will be available. Now let's connect the dots...which very few reporters have.

Take a look at the Google Map in the previous post below featuring the GooglePages listing of a restaurant near me. That, too, I'm betting, will be available at the pump. So...yet another application for the LBR mapping project. And, for you advertising folks out there, make sure to take notice that Google is now introducing COUPONS into their advertising arsenal...certainly their most traditional advertising offering to date. And...can AdWords be far behind. Gas Pump media. Now that's new media.

(By the way...the Frank Gehry inspired BP station above is at Gehry & Robertson. LA, of course.) Gnite.

No comments: