YouTube Home Page Ads Are Huge.

YouTube has a new ad format which has been floating around for the last few months. I haven't really stumbled across it because I usually direct access videos. Take a look at these screen captures from an Apple iPod touch ad running tonight:




Sure...Google has to monetize their $1.6 billion dollar plus investment and pay for all the servers storing that video....but for my taste the format should be a bit more restrained. Less a horizontal 728 x 90 style banner size and more a rectangular 300 x 250 style size or something close.

This unit is too big. The hands in the Apple ad are life-sized and, in my experience shooting hands, they never look better bigger. What do you guys out there think. Weigh in.

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