Billboard Roadblocks: Like Internet Roadblocks, Stand Out from the Static.

Here are a few more examples of billboard roadblocks. I know, I know...I'm obsessed...I've gotten carried away. But...I can't believe how many examples you can find all over New York City in mid August. Billboard roadblocks are based on the exact same principle as internet roadblocks (see previous two posts)...the need to dominate a crowded, noisy space filled with too much static and too many messages. These work for me. If you want to ride the boards (ad lingo from the Mad Men age): Chile @ 43rd and 7th across from the Hard Rock Cafe in Times Square, The Cleaner on the Adidas Store @ Crosby & E. Houston, Jaguar @ Watts and Thompson St.

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Billboards and Roadblocks: Traditional Outdoor Inspired By Internet Advertising

Jugular, our ad agency, is on 39th Street, three blocks from Times Square. But I haven't been out much of late because we've been preoccupied with a new internet advertising account where we've been creating banners of all shapes and sizes. Recently, we sent one our interns out to document the current state of outdoor advertising at the heart of the universe where the ball drops and guess what we found? Billboard and wallscape advertising patterned after internet banners....specifically roadblocks where two or more internet ads of various sizes combine to form a unit which dominates the screen...hence, of course the very witty name. So, here's an example of a Discovery Channel wallscape for Mythbusters done internet style. A screen capture of an actual Mythbusters internet roadblock follows...which combines a horizontal and a skyscraper unit to capture more space (and therefore more attention) on the very small scale of the computer screen. Of course, the internet roadblock has a whole host of interactive games, videos and more. But, fundamentally these units are startlingly similar in concept, don't you think?

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