Color as a Fashion Advertising Strategy?

I was out to breakfast yesterday with a friend who is President of a New York City ad agency and we were trading stories. This time the topic was the ephemeral nature of fashion advertising and how a-rational it can be. He told me a story about a meeting with a fashion client to determine their new strategy moving forward. The client had a breakthrough moment and said "BLUE IS OUR NEW STRATEGY." Remember that's an ad not a merchandise strategy. So...to all you out there. Is blue a strategy??

Hipster Olympics

A terrific Monty-Python style sendup of the hipster lifestyle. This video imagines a Hipster Olympic competition. Hipsters are becoming one of those "of course, let's target them and learn everything we can about them" in the wonderful world of advertising. Every three years or so the business latches on to a generation (X, Y, etc) or a lifestyle (hippies, yuppies, DINKS, etc.) The au courant favorite right now is hipsters. The products, according to the producers have been used for comic effect only. The video is too long but there are some hilarious moments: especially the MySpace picture competition.

You'll probably know more about hipsters from looking at this video than a bunch of boring research.
Enjoy.