Martin Scorsese Freixenet Ad: A Great Example of The New Advertising

The "Key to Reserva", Fabulous stuff. Long...but this Spanish cinema ad is where advertising should and WILL (well maybe not shot by Scorsese) be going. An ad for Freixenet Carta Nevada Reserva sparkling wine...plus an homage to Hitchcock. If you're into advertising, Scorsese or Hitchcock it's well worth the 9 plus minutes. The creative director Alex Martinez of JWT Barcelona has it right "...it's not enough now to buy the audience time--we have to create advertising that the audience chooses to spend time with." That's the cardinal rule of the new advertising no matter what the delivery system. In two weeks...I predict huge YouTube viewership numbers

Trojan Condoms TV Spot "Evolve" Music?

See the entry immediately below and take a look at the spot if you haven't seen it. There've been lots of questions about who wrote the music. For those of you not patient enough to scour your search engine here you go. iV music group created it. Steve Keller their CEO and Creative Director took an instrumental originally composed by Rivers Rutherford, built on its foundation, and wrote new lyrics. Keller is the singer...gossip says he did a scratch track (rough version) and the client liked it and went with what you've just heard. Fabulous stuff.

Trojan Condoms TV Spot "Evolve" Now on Google Universal Search.

Google's evolving Universal Search function which combines news, YouTube videos, books, images and more is becoming more and more helpful to me. I love getting videos when I just expect the typical written results. When I was Googling Trojan Condoms the other night for factoids for the Photoshop Contest featuring a Trojan Condom product placement, I ran into this fabulous spot which I should have seen but never did. What a way to break through the clutter. And what a great example of the importance of the music in a TV spot (see more above).

In-Program Ads on NBC's Law & Order SVU Tonight

Just saw a first, at least for me...and it was surprising. A brief animated banner ad for the movie "American Gangster" including text/with a simple B&W graphic like the one above moved across the bottom of the screen. It appeared smack dab in the middle of two sections of programming and was interruptive as hell. Impossible to skip that ad.

Now the networks/channels have been running promotions for their own programming for some time. And YouTube now carries its AdWords at the bottom of videos, but this is major step in prime time network advertising.

Let me think about it overnight, and I'll add some more impressions in the AM. Gnite.

Here's the view from broad daylight. They're annoying as hell...but they did get my attention and since the buzz for the movie is good it did help remind me when, specifically, American Gangster was opening.