Credits for Nike "Need Motivation" TV Spot: Agency, Director, Music, Production, Editorial and More.

(If anyone is listed incorrectly, I apologize, please let me know.)

Nike "Need Motivation" Credits

Agency: Crispin Porter + Bogusky

Executive Creative Director: Alex Bogusky
Creative Director: Evan Fry
Associate Creative Director: Dave Swartz
Art Director: Mark Taylor
Copywriter: Todd Tilford
Group Executive Producer: Matt Bonin
Production Company: HSI
Production Services: Film Planet Argentina
Director / Director of Photography: Samuel Bayer
Editorial Company: Bug Editorial
Editor: Andre Betz
Producer: Joy Copeland
Assistant Editor: Ben Shababo
Post Production: RIOT
Producer: Alex Decaneas
Producer: Peter Stanik
Flame Artist: Tom McCullough
Telecine Artist: Billy Gabor
Telecine: CO3
Visual Effects: WETA Digital
VFX Supervisor: Chris White
VFX Producer: Libby Hazell
VFX Onset Digital Supervisor: Susie Kleis
VFX Onset Digital Supervisor: Matt Sloan
VFX Head of Production: Eileen Moran
Music/Sound Design: Amber Music
Composer: Eugene Cho
Music: 2nd piece: The Hives, "Return the Favour"
Sound Design: Bill Chesley
Producer: Kate Gibson
Agency Music Producer: Bill Meadows
Sound Mixer: Philip Loeb
Sound Mix: Sound Lounge

Nike TV Spot "Need Motivation" for the new Nike Plus running shoe.

Ok...much anticipated and here it is...Crispin Porter + Bogusky's first work for Nike. I've just watched it three times. Certainly an over the top look at the world of the Nike Plus running shoe. A cast of hundreds spanning centuries. And an enormous budget. My initial impression is that it's overblown. A simpler more singleminded idea might have worked better. I'll take Quicksilver's "Dynamite Surfing" anytime over this (see my October posts). But...let's wait for the :30...should correct much of the self indulgence here. And...the false ending with the title card "Need Motivation" followed by the Nike Plus team breaking the glass (Apple 1984ish) is very cool. Breaks on Grey's Anatomy tonight. Then lots of MTV and NFL football. Just remember a key audience, as it always is these days, is viral. That's where this will do best. Let's measure it in two weeks.

Upate on December 19th. I've gotten a lot of visitors googling for the director's name or the names of the music tracks. If you'd like to know more about all the credits for everyone involved take a look at the December 19th entry above.