tag:blogger.com,1999:blog-4454370414623452497.post8981890558035923434..comments2023-11-02T06:28:16.885-04:00Comments on The New Advertising: Billboards and Roadblocks: Traditional Outdoor Inspired By Internet AdvertisingScott Lackeyhttp://www.blogger.com/profile/00676721153448784038noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-4454370414623452497.post-29710004494604380862008-10-28T13:14:00.000-04:002008-10-28T13:14:00.000-04:00Hi Tara...Thanks for your question. Sorry I didn't...Hi Tara...<BR/><BR/>Thanks for your question. Sorry I didn't get back to you faster...I've been away on business to LA.<BR/><BR/>Whatever you do...always do "consistent" messaging...even if you do more than one roadblock.<BR/><BR/>If it's a question of how many roadblocks to do...that's dependent on on the number of impressions your buy is going to deliver. If it's a big buy...for sure develop multiple executions so your messages don't wear out--especially if there are a high number of repeat visitors to the site in a short period of time.<BR/><BR/>If you'd like to talk further...leave me your business number on my email and I'll give you a call.<BR/><BR/>Best,<BR/>ScottScott Lackeyhttps://www.blogger.com/profile/00676721153448784038noreply@blogger.comtag:blogger.com,1999:blog-4454370414623452497.post-76991028699263927372008-10-23T14:46:00.000-04:002008-10-23T14:46:00.000-04:00I am just getting ready to launch my first "roadbl...I am just getting ready to launch my first "roadblock" next month- any advice? I am trying to decide between consistent messaging or a diverse set of messages....Anonymousnoreply@blogger.com