tag:blogger.com,1999:blog-4454370414623452497.post799047354745625776..comments2023-11-02T06:28:16.885-04:00Comments on The New Advertising: PJ Bland's (Chili's) New Campaign: Social Media and TV Spot Attacks Boring Casual Dining Chains.Scott Lackeyhttp://www.blogger.com/profile/00676721153448784038noreply@blogger.comBlogger16125tag:blogger.com,1999:blog-4454370414623452497.post-62962254537956316132009-05-03T12:34:00.000-04:002009-05-03T12:34:00.000-04:00Bleh! I never will eat at PJ Blands! Its cardboard...Bleh! I never will eat at PJ Blands! Its cardboard! I hope noone might ever eat thereUnknownhttps://www.blogger.com/profile/02271802259418059965noreply@blogger.comtag:blogger.com,1999:blog-4454370414623452497.post-41869807375360513322009-04-16T15:19:00.000-04:002009-04-16T15:19:00.000-04:00true...but the magic is in the subtlety on this ca...true...but the magic is in the subtlety on this campaign...like you, i can't wait to see what else they have planned.Amyhttps://www.blogger.com/profile/02917107744543113433noreply@blogger.comtag:blogger.com,1999:blog-4454370414623452497.post-69693474982720315282009-04-16T15:04:00.000-04:002009-04-16T15:04:00.000-04:00Hi Amy:
Thanks for the visit and glad you liked ...Hi Amy: <br /><br />Thanks for the visit and glad you liked the post. No, I haven't seen the "peel" on the site. I'll look for it.<br /><br />And good point about Tivo...didn''t think of that. But, for the live audience I still wish the Chili's close had been up a bit longer. You'd be amazed by how many people don't catch subtleties.<br /><br />Best,<br />Scott<br /><br />Best,<br />ScottScott Lackeyhttps://www.blogger.com/profile/00676721153448784038noreply@blogger.comtag:blogger.com,1999:blog-4454370414623452497.post-60349086399842428372009-04-16T14:59:00.000-04:002009-04-16T14:59:00.000-04:00Ellerton:
Thanks for the visit and your comment. ...Ellerton:<br /><br />Thanks for the visit and your comment. Chili's just launched 7 for under $7 dishes to support the program. Anyone tasted them yet? <br /><br />If your name is Chili's it's a great direction...provided you can deliver.<br /><br />Best,<br />ScottScott Lackeyhttps://www.blogger.com/profile/00676721153448784038noreply@blogger.comtag:blogger.com,1999:blog-4454370414623452497.post-85952098667643077532009-04-16T14:56:00.000-04:002009-04-16T14:56:00.000-04:00Hi Merrill:
Thanks for the visit and your comment...Hi Merrill:<br /><br />Thanks for the visit and your comment. I admire anyone who does your job. As for the "snot nosed kid" reference, so prescient given the YouTube Domino's fiasco this week.<br /><br />Best,<br />ScottScott Lackeyhttps://www.blogger.com/profile/00676721153448784038noreply@blogger.comtag:blogger.com,1999:blog-4454370414623452497.post-16725421821215448122009-04-16T14:22:00.000-04:002009-04-16T14:22:00.000-04:00Great write up! I think this is the most creative ...Great write up! I think this is the most creative campaign I've seen in awhile, integrating social media in unique ways and surprising us jaded consumers. Did you notice that if you spend enough time on the pjblands web site, a "peel" for Chili's appears on the left-hand side of the site? Exceptional. And I disagree with your criticism of the TV buy...I was actually watching SNL that night and (thanks to my fav TIVO) I fast-forward through most commercials. I actually rewound because i assumed that the pjblands spot WAS an SNL spoof spot and I didn't want to miss it...so i watched it much more closely than i would have a "normal" spot. Brilliant media buy if you ask me.Amyhttps://www.blogger.com/profile/02917107744543113433noreply@blogger.comtag:blogger.com,1999:blog-4454370414623452497.post-26281286708205761832009-04-14T14:39:00.000-04:002009-04-14T14:39:00.000-04:00Chili's is just another boring chain. It's no dif...Chili's is just another boring chain. It's no different from Applebees or TGI Friday's. This would be a great campaign for a restaurant that could actually stand behind the point of differentiation that they are not bland. But Chili's? Too much Web 2.0/Social Media hype going on and not enough product development.Ellerton Whitneyhttp://www.ellertonwhitney.comnoreply@blogger.comtag:blogger.com,1999:blog-4454370414623452497.post-91433933176673998482009-04-13T23:38:00.000-04:002009-04-13T23:38:00.000-04:00Well Rachel seeing as I'm actually a Flattop cook ...Well Rachel seeing as I'm actually a Flattop cook for Chilis, I find our food actually has a lot of flavor. Of course it changed from restaurant to restaurant, and the fact that you may be getting some snot nosed kid who just doesn't care to do his job right. <br /><br />I hope that you do find a Chili's experiance that makes you feel better about the food there seeing as I do take pride in it. I think the Ad campaign is actually quite imaginative.Merrill Davisnoreply@blogger.comtag:blogger.com,1999:blog-4454370414623452497.post-31952047534999638692009-04-13T14:27:00.000-04:002009-04-13T14:27:00.000-04:00Susan:Thanks for the comment. I agree. I'm more li...Susan:<BR/><BR/>Thanks for the comment. <BR/><BR/>I agree. I'm more likely to eat at a casual dining restaurant if they project a sense of wit and fun. If you haven't found him, try @PJBlands on Twitter.<BR/><BR/>Bob Garfield certainly didn't like the campaign (..."enough to make you lose your lunch.") in this A.M.'s Ad Age. Oh well. He didn't see the entire effort. http://adage.com/garfield/post?article_id=135948 <BR/><BR/>Best,<BR/>ScottScott Lackeyhttps://www.blogger.com/profile/00676721153448784038noreply@blogger.comtag:blogger.com,1999:blog-4454370414623452497.post-66306460721618886912009-04-13T14:21:00.000-04:002009-04-13T14:21:00.000-04:00Rachel:That's been one of the leading criticisms s...Rachel:<BR/><BR/>That's been one of the leading criticisms so far in AdAge this morning.<BR/><BR/>Thanks for your comment.<BR/><BR/>ScottScott Lackeyhttps://www.blogger.com/profile/00676721153448784038noreply@blogger.comtag:blogger.com,1999:blog-4454370414623452497.post-52477131917091299142009-04-10T16:39:00.000-04:002009-04-10T16:39:00.000-04:00I'm going to look at who you follow. I didn't see ...I'm going to look at who you follow. I didn't see this on my Twitter stream. <BR/><BR/>Brilliant idea! Love it when brands realize that people have brains and we will follow them if they will just engage us.<BR/><BR/>Thanks for your great post!Susan Fitzgeraldhttp://susanfitzgerald.com/blognoreply@blogger.comtag:blogger.com,1999:blog-4454370414623452497.post-17198669781765676192009-04-10T15:42:00.000-04:002009-04-10T15:42:00.000-04:00Well, it's certainly at a level that would make li...Well, it's certainly at a level that would make limbo dancing a health risk.<BR/><BR/>Of course, maybe they actually do something about that. I'd appreciate it - both BJ's and Chili's are frequent lunch choices around here... Competition in the taste department would be nice.Rachel Blumhttp://www.codingadventures.comnoreply@blogger.comtag:blogger.com,1999:blog-4454370414623452497.post-84803309680167857262009-04-10T15:38:00.000-04:002009-04-10T15:38:00.000-04:00Rachel:Thanks for the comment. Of course, don't fo...Rachel:<BR/><BR/>Thanks for the comment. Of course, don't forget the irony that they're likely setting up a comparison between Chili's and corrugated food. (If you take the campaign literally rather than metaphorically).<BR/><BR/>Does that set the bar on the ground? Or below ground? ;)<BR/><BR/>Best,<BR/>ScottScott Lackeyhttps://www.blogger.com/profile/00676721153448784038noreply@blogger.comtag:blogger.com,1999:blog-4454370414623452497.post-66190587410663989562009-04-10T15:27:00.000-04:002009-04-10T15:27:00.000-04:00Of course, it would help if Chili's actually were,...Of course, it would help if Chili's actually were, you know, not bland ;)Rachel Blumhttp://www.codingadventures.comnoreply@blogger.comtag:blogger.com,1999:blog-4454370414623452497.post-63907497865721286042009-04-10T13:04:00.000-04:002009-04-10T13:04:00.000-04:00Hi Pistachio:Thanks for your comment. Absolutely r...Hi Pistachio:<BR/><BR/>Thanks for your comment. Absolutely right. The AdWords campaign alone is hilarious. Beyond their own names, search the word "bland" and they've even bought that.<BR/><BR/>Best,<BR/>ScottScott Lackeyhttps://www.blogger.com/profile/00676721153448784038noreply@blogger.comtag:blogger.com,1999:blog-4454370414623452497.post-25255339114162567272009-04-10T12:22:00.000-04:002009-04-10T12:22:00.000-04:00Nice writeup. I'm impressed how they set up every ...Nice writeup. <BR/><BR/>I'm impressed how they set up every conceivable social media account. They currently OWN their Google SERP for PJBlands, including an adwords buy. Will be really curious to see how this unfolds.Laura "Pistachio" Fittonhttp://www.oneforty.comnoreply@blogger.com